1789 Hub


1789 Hub, previously known as “1789 Venture Lab”, offers co-working space where students, entrepreneurs, their teams, faculty, mentors, and clubs all come together to make their innovative and entrepreneurial ideas a reality.

This project was completed by me and a fellow intern while interning at Innovate Carolina as a Research Assistant.

1789 Hub Homepage
home page of 1789 venture lab, the old website of 1789 Hub
Screenshot of Original 1789 Website


After speaking with the 1789 student team and reviewing the original website, we came up with the following key issues:

  • Built on the Hifi CMS, which content managers of the site found difficult to use.
  • Re-branded as “1789 Hub” powered by Innovate Carolina, but didn’t share Innovate Carolina’s branding.
  • Many of the pages are long blocks of text, broken up by inconsistent use of headers.

Project Goals

  • Make 1789 Hub’s branding consistent with Innovate Carolina’s to make it clear that Innovate Carolina is the catalyst for innovative and entrepreneurial activity on campus.
  • Effectively showcase the ways 1789 Hub can benefit aspiring entrepreneurs at UNC Chapel Hill and invite them to get involved.
  • Attract startups and entrepreneurial groups to get involved with 1789 by making it easy for them to post their internships, jobs, programs and other opportunities to the site.

Based on the issues above and discussion with the 1789 student and management team about their vision for this site, we came up with the following goals for the new website:


I developed the following wireframes for the key web pages:

Final Design

The website was developed on WordPress using the Dyad 2 theme and some additional plugins for functions like the events calendar and job listings. You can visit the 1789 Hub website, or view the gallery below:


Feedback from the student team and management team of 1789 Hub was overwhelmingly positive. I think this was an interesting project to work on because it also involved an effort to rebrand 1789 to better capture that it is an open space for students to get involved and is powered by Innovate Carolina. I think that my coworker and I did a good job conveying the brand, as the new site is more bright and inviting than the old. We also had the opportunity to do interesting technical work on this site, including integrating a Salesforce database with the website through Zapier, in order to automate jobs and internships getting posted on the website. This integration did present limitations to how we could display the job and internships listings, so the end result for that page is not how I had initially envisioned it, but I’m satisfied with what we managed to do nonetheless.